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当前位置:厦门网站建设公司 > 网站推广 > 网站跳出率高的因素占比

网站跳出率高的因素占比

文章出处:http://www.xlom.tw/a/351.html 阅读量:115 发表时间:05-28 12:05
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一个网站的跳出率高说明这个网站用户体验不好,它是多方面的原因结合在一起!根据我们多年的分析发现网站跳出率高主要在三个方面:进入流量渠道,综合浏览速度和内容质量。


流量来源渠道


一个网站的流量来源是多方面的,可以是搜索引擎也可以是从其它渠道过来。


网站跳出率


如果一个网站有安装流量统计,那么会发现很多时候每一个渠道进来的流量跳出率差别会很大。


要想提升跳出率首先可以考虑加大自然渠道的投入这是最最基本地把握来源质量的做法。你可以在百度统计里全部来源中去分析这些来源跳出率情况。


网站浏览速度


人在使用网站的时候是很没?#24515;?#24515;的,一个网站打开只要超过5秒那么一大部分用户就会直?#20248;?#20102;。


因此这一点非常重要,不要因为网站的速度从而导致网站的跳出率增高!


内容质量


内容的质量对于用户体验来说占比是占到了一半以上,一个用户访问一个网站那么肯定是想要了解某方面的信息,如果说瞎掰不能解决用户的难题其它做的再好都是徒劳!


首?#20154;?#32034;词意向一定要和登录页首屏内容绝对匹配,比如有其关键词出现或是相关?#35745;?#20986;现,这样用户才会觉?#20040;?#39029;面内容应该值得浏览下去。不应该出现相关性不大或是影响内容对称的广告或是功能;其次就是内容表达?#38382;劍?#29992;户是很费力才能看懂,还是一眼就能明白这很重要,需要对视觉表达做足充分的优化。也应?#27599;?#34385;多种内容表现?#38382;?#30340;优劣处进行数据对比,并不是越简单或是越酷炫就是好内容,都是因人而异的。


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