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當前位置:廈門網站建設公司 > 網站推廣 > 網站跳出率高的因素占比

網站跳出率高的因素占比

文章出處:http://www.xlom.tw/a/351.html 閱讀量:59 發表時間:05-28 12:05
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一個網站的跳出率高說明這個網站用戶體驗不好,它是多方面的原因結合在一起!根據我們多年的分析發現網站跳出率高主要在三個方面:進入流量渠道,綜合瀏覽速度和內容質量。


流量來源渠道


一個網站的流量來源是多方面的,可以是搜索引擎也可以是從其它渠道過來。


網站跳出率


如果一個網站有安裝流量統計,那么會發現很多時候每一個渠道進來的流量跳出率差別會很大。


要想提升跳出率首先可以考慮加大自然渠道的投入這是最最基本地把握來源質量的做法。你可以在百度統計里全部來源中去分析這些來源跳出率情況。


網站瀏覽速度


人在使用網站的時候是很沒有耐心的,一個網站打開只要超過5秒那么一大部分用戶就會直接跑了。


因此這一點非常重要,不要因為網站的速度從而導致網站的跳出率增高!


內容質量


內容的質量對于用戶體驗來說占比是占到了一半以上,一個用戶訪問一個網站那么肯定是想要了解某方面的信息,如果說瞎掰不能解決用戶的難題其它做的再好都是徒勞!


首先搜索詞意向一定要和登錄頁首屏內容絕對匹配,比如有其關鍵詞出現或是相關圖片出現,這樣用戶才會覺得此頁面內容應該值得瀏覽下去。不應該出現相關性不大或是影響內容對稱的廣告或是功能;其次就是內容表達形式,用戶是很費力才能看懂,還是一眼就能明白這很重要,需要對視覺表達做足充分的優化。也應該考慮多種內容表現形式的優劣處進行數據對比,并不是越簡單或是越酷炫就是好內容,都是因人而異的。


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