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当前位置:厦门网站建设公司 > 网站建设 > 厦门企业网站制作的关键要点

厦门企业网站制作的关键要点

文章出处: 网站建设
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建设企业网站有太多的公司是在盲目的建设,一方面是缺少对网站的认识,主要的原因还是在于对网站这种渠道持有怀疑的态度因?#21496;?#26159;抱着一种马马虎虎的建设态度。


企业网站对一家公司的作用可能有很少一部分人体会到它的威力,在互联网的大背景下面,一个企业网站就代表着一家企业的展示,同时也是很好的营销渠道。


企业网站制作的关键要点


建设企业网站我们有一些建议:


清楚建设企业网站的作用


一个企业网站不仅能展示企业的形象和实力,还是展示企业产品的最后地方,同时企业网站还是在互联网营销的手段。因此虽然企业网站差不多但是最终的作用是有差异,建设之前一定要想好自己的定位。


网站首页的形象很重要


网站的首页是企业网站主题内容和形象表现的结合,是全面展示给浏览者第一印象的关键点,有的网站首页会放置较多内容,当然,这些内容也不是随意放置的,会根据网站的栏目结构,提炼出主要内容,并根据主次进行版面设计;有的网站则采用比较大篇幅的?#35745;?#23637;示,配合少量内容,宣传企业的形象和理念。


同时也是要考虑到企业网站的排版布局也就是网站的架构,不仅要符合搜索引擎优化也要符合用户体验。


规划好栏目功能


一个网站有不同的栏目,而每一块栏目的作用定位尤其重要。企业建站之初,就要规划好网站需要体现哪些内容,需要用到什么模块?


?#28909;?#35828;想要更多的文章内容,那么可以搭建一个知识型的栏目。


企业网站的推广和宣传


网站建好了,离不开推广和宣传,就像大企业、大品牌推出新产品的时候,都要打电视广告、平面广告一样,企业网站也需要企业主动的推广给大家,可以在建站的时候对网站做些利于搜索引擎抓取的优化处理,也可以通过邮件、外链等手段宣传,还可以购买热门关键字、排名等,增加被搜索的机会。


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