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當前位置:廈門網站建設公司 > 行業資訊 > 微信小程序開啟商業化:促成電商交易

微信小程序開啟商業化:促成電商交易

文章出處:http://www.xlom.tw/a/205.html 閱讀量:49 發表時間:04-16 14:15
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微信小程序正在加速商業化。


4月13日,騰訊微信團隊在2018中國“互聯網+”數字經濟峰會透露,微信小程序將在商業化方面繼續挖掘,包括正在內測的小程序廣告組件下一步將繼續開放,未來更多小程序開發者將變身“流量主”,享有廣告收益。


微信小程序開啟商業化


此外,2018年,小程序還將提供更多促成交易的能力,包括電商工具等,支持電商和零售商,實現交易閉環。


微信還將很快支持各個APP直接打開小程序,滿足異業合作的場景。


“小程序發展了一年多,越來越完善了,可以說是一個非常重要的數字化利器。”前一天,騰訊董事會主席兼首席執行官馬化騰表示,騰訊正將微信朋友圈、小程序、公眾號廣告互相打通。


微信開放平臺基礎部副總經理胡仁杰表示,2018年,微信小程序將在基礎體驗、開發門檻、挖掘流量上發力,其中將進一步優化小程序插件能力、促成企業微信中直接打開小程序、助力流量和服務產品變現,讓小程序真正實現“小而不凡,助力共贏”。


胡仁杰透露,未來小程序將找到更多流量入口。


依托超級入口,微信小程序已經連接10億用戶與200多個類目的商家。目前,微信小程序已經擁有1.7億日活用戶、上線58萬個小程序、吸引了超過100萬個開發者、2300個第三方開發平臺加入。整個微信的月活躍用戶超過10億。


胡仁杰透露,一些個人開發者也在利用小程序,很短時間內,他們獲得上百萬甚至上千萬的用戶,有的甚至實現A輪融資,達到上億甚至十億的估值。


據介紹,小程序目前還提供離線存儲、人臉核身、實時雙向音視頻、NFC(HCE)和藍牙硬件接口等能力,這些能力與零售、交通、醫療、政務等各行各業場景結合形成智慧解決方案。


備注:文章來自澎湃新聞


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