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微信小程序开启商业化:促成电商交易

文章出处:http://2550.seohost.cn/a/205.html 阅读量:78 发表时间:04-16 14:15
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微信小程序正在加速商业化。


4月13日,腾讯微信团队在2018中国“互联网+”数字经济峰会透露,微信小程序将在商业化方面继续挖掘,包括正在内测的小程序广告组件下一步将继续开放,未来更多小程序开发者将变身“流量主”,享有广告收益。


微信小程序开启商业化


此外,2018年,小程序还将提供更多促成交易的能力,包括电商工具等,支持电商和零售商,实现交易闭环。


微信还将很快支持各个APP直接打开小程序,满足异业合作的场景。


“小程序发展了一年多,越来越完善了,可以说是一个非常重要的数字化利器。”前一天,腾讯董事会主席兼首席执行官马化腾表示,腾讯正将微信朋友圈、小程序、公众号广告互相打通。


微信开放平台基础部副总经理胡?#24335;?#34920;示,2018年,微信小程序将在基础体验、开发门槛、挖掘流量上发力,其中将进一步优化小程序插件能力、促成企业微信中直接打开小程序、助力流量和服务产品变现,让小程序真正实现“小而?#29615;玻?#21161;力共赢”。


胡?#24335;?#36879;露,未来小程序将?#19994;?#26356;多流量入口。


依托超?#24230;?#21475;,微信小程序已经连接10亿用户与200多个类目的商家。目前,微信小程序已经拥有1.7亿日活用户、上线58万个小程序、吸引了超过100万个开发者、2300个第三方开发平台加入。整个微信的月活跃用户超过10亿。


胡?#24335;?#36879;露,一些个人开发者也在利用小程序,很短时间内,他们获得上百万甚至上千万的用户,有的甚至实现A轮融资,达到上亿甚至十亿的估值。


据介绍,小程序目前还提供离线存储、人脸核身、实时双向音视频、NFC(HCE)和蓝牙硬件接口等能力,这些能力与零售、交通、医疗、政务等各行各业场景结合形成智慧解决方案。


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